Game Design
Turning ideas into clear, shippable design documents and structures:
- Pitches and one-page overviews
- Concept documents and GDDs
- Feature breakdowns and specs
- Roadmaps and production phasing
Consulting
Game Design & Creative Direction for mobile and hybrid games.
Tappatapps™ is a design consulting team led by Javi San Juan, Founder & Game Director at Tappatapps, formerly at Sandsoft, Tripledot, Scopely & Socialpoint. We provide creative direction, systems design and product strategy to help studios build stronger, more meaningful games.
About
We help studios and teams design games that are clear, engaging and sustainable. With over fifteen years of experience in F2P mobile, we focus on building strong product foundations: player experience, core loops, progression, and monetization that respects the experience.
Services
We help teams all around the world by providing creativity tools as well as online and offline workshops.
Content
Shaping the content layer so the game feels alive and coherent:
- Game analysis and deconstructions
- Narrative support and tone of voice
- Level designs and content structures
- Review and feedback on existing content
Systems
Designing and tuning the systems that sit under the experience:
- Game flows and progression structures
- Economy design and monetization
- Balance and pacing of rewards and difficulty
- Long-term engagement systems
UX & Player Journey
Ensuring that players understand and enjoy what we build:
- Game usability and UX reviews
- UX flows and interaction patterns
- Player Journey Maps and storyboards
- Onboarding and first-time user experience
Selected Work
A small sample of projects we have contributed to over the years, across different studios:
Dragon City (Socialpoint)
Design support on one of the largest dragon-collection games on mobile, with millions of players and a huge live economy. Focus on scalable systems, depth and long-term economic health.
Scrabble GO (Scopely)
Contributions to a modern, mobile-first take on a classic IP. Support on systems and UX for a high-profile global launch around a very recognisable brand.
Mundijuegos (Tangelo Games)
Helping a long-running web and social games platform adapt to the mobile era: redesigning flows, features and sessions so a legacy product could feel current again.
Watermelee (Sandsoft)
High-speed prototyping with a small team and limited resources. Focus on quickly validating a fun combat loop and direction through fast iterations and clear design goals.
Full portfolio and additional references available on request. Ask for the full list of projects.
How we can work together
Design Review Sessions
One-off or short series of 60–90 minute calls to review your game, pitch or documentation. You receive structured feedback, risks and opportunities, plus concrete next steps.
Project-Based Consulting
Weekly collaboration over 4–6 weeks (or more), focused on a specific goal: defining the vision, building the core loop, preparing a pitch, or supporting your pre-production phase.
Advisory & Ongoing Support
Longer-term partnerships where we join as external advisors, offering regular check-ins with your leadership or design team to keep your project aligned with its goals.
Get in touch
If you are working on a new game, a soft launch, or need clarity on your product vision, we would be happy to hear about it.
Drop us a line at consulting@tappatapps.com with a short description of your project, team and timelines.
We are based in Barcelona and available for remote work with teams worldwide.